![]() ![]() ![]() Take a look at some stars on the rise in the U.S. Mobile messaging apps to watchĪlthough the mobile messaging world is currently dominated by these top five apps, there are a few key players to watch as competition in the coming months. Thailand takes the lead with a very high install penetration rate of 87% and the highest number of downloads, unique installs, DAUs and MAUs. Line has a small, yet growing presence in Singapore. Line is becoming increasingly popular across Asia, illustrated by its strong presence in both Thailand and Japan. This can be attributed to the fact that Telegram is less popular in Europe, and faces strong competition against the market leader, WhatsApp. Russia is also the country with the highest number of active users and unique installs during the time period in this adset. Viber is popular in Russia, with an install penetration of 43%. Unique installs, DAUs and MAUs are also highest in India between January – April 2022. However, India takes the lead in terms of downloads with 44.9 million. Telegram’s penetration averages around 25% in the selected countries below (Brazil, India, and Spain), with Spain winning at 26%. Let’s take a look at Telegram’s popularity by country However, DAUs and Unique Installs are highest in the United States, but again, this makes sense given the size of the population in comparison to Australia. Which countries are ranking for Facebook Messenger?įacebook Messenger’s install penetration sees the United States and Australia topping the leaderboard in joint first place at 71%. DAUs and MAUs are highest in Germany, but this makes sense given the size of the population. WhatsApp dominates the Israeli market for mobile messaging apps, with an install penetration of almost 90%. Let’s dive into WhatsApp users by country ![]() Monthly Active Users: The average amount of unique monthly active users.Daily Active Users: The average amount of unique daily active users.Unique Installs: Unique app installs during the given time period.Downloads: App downloads from the Google Android Store in the given time period.Install Penetration: The percentage of devices in the defined market with the app installed on average.WhatsApp, Facebook Messenger, Telegram, Viber, and Line are the most used messaging apps, representing 86 countries, or 45% of the world and 95% of this dataset.īelow is a breakdown of the 2022 performance of each popular messaging app in key markets. ![]() Top 5 messaging apps: performance by country Lineis maintaining popularity in Asia, with the highest performance in Japan and Taiwan.Īpps that only claim one country include KakaoTalk(South Korea), Zalo(Vietnam), WeChat(China), and imo(Qatar). Viberhas a strong presence in Europe, topping our list in Bulgaria, Greece, and Ukraine. As of April 2022, the app is top in eight countries, including Armenia, Cambodia, Jordan and Moldova.Īlthough less popular than our top three, other messaging apps are also trending worldwide: Last November, the app was ranked second and was the most popular app in 14 countries. Telegramhas lost popularity in comparison to its position six months ago. As of April 2022, Facebook Messenger is still the most popular messaging app for 13 countries, including the United States, Australia, Canada, Denmark, Hungary, New Zealand, Philippines, Poland, Sweden, and Thailand. Last November, the app was third, being the most popular app title in 13 countries. These countries include Argentina, Austria, the Czech Republic, France, Germany, Ireland, Israel, Italy, Kenya, the Netherlands, Portugal, Russia, South Africa, Spain, Switzerland, the United Kingdom, and more.įacebook Messenger has restored its place as second on our list, knocking Telegram to third place. Of the 90 countries that we examined, WhatsAppis the world leader, snagging the top-messaging app spot in 60 countries. Let’s dive right in and see which messaging apps are winning in different regions. We found that overall, there were three top messaging apps dominating the global market in 2022. We analyzed Android data from 90 countries using Similarweb’s market research intelligence, to determine the most popular messaging apps across the world. What’s your go-to messaging app? You may not know it, but your answer will largely depend on where you live. ![]()
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